how to create a nonprofit marketing piece

Sandra Sims has done a nice piece on Cause Marketing. Its kind of a beginners guide, but she makes some great points that are reminders to us all. Here are some of the highlights, but check out the full article here ... The nonprofit should have one primary goal for the campaign though. Is it short term fundraising, a long term funding partnership, public awareness or something else? Decide on this goal first and it will inform the rest of your decision making. ...What I kept having to point out is that our communications department only has 3 employees, who are responsible for all aspects of communications / marketing / PR (branding, collateral, and the huge online marketing piece - both our web site(s) and .... While there are non-profits (and other companies, but I work for a non-profit) succeeding on Facebook. There are many, many others who are really struggling to gain any traction. While there are great success stories about ...Nonprofit organizations have been hit hard by the recession- many states have cut nonprofit services from their budgets and organizations are scrambling to make ends meet. Organizations have also seen their endowments suddenly shrink .... If you run out of steam, gift a card with a sample [piece of yarn, drawing of final project, etc.] and an IOU. So this holiday season please gift with love and with responsibility to your community, the planet, and your wallet. ...The Striking Viking Story Pirates is a non-profit group of adult actors who perform musical sketch comedy based entirely on stories written by kids. The Story Pirates offer an in-school creative writing and drama workshop series, called the Play/Write Program that has .... We ended up creating a piece that is very much based on the first book in the Ranger's Apprentice series but is never the same from show to show because the kids in the audience create the experience. ...There is a rampant misconception that a successful fundraising event can be the answer to a nonprofit's money woes. That is sadly not the case. Events do not make money for nonprofits. Sure, they might generate some gross revenue, .... This is a really nice piece and it's really insightful. To extend the thought a bit, the $77k spent can be netted out against the $23k raised to leave about $54k that could have gone to the mission, to marketing, or elsewhere a�� but in any ...Sticky that is a�� in marketing speak. Sticky is a term we use to describe how memorable something is .. like a tag line. Just Do It. That was pretty sticky for the folks at Nike a�� or Got Milk? for the Dairy Board. .... Mother Jones, the nonprofit magazine of investigative reporting, has been around since 1976, but lately it's been getting plenty of fresh attention. Partly because it's a proven model for nonprofit journalism (the magazine gets support from subscribers, ...TED, an acronym for technology, entertainment, and design, is a non-profit devoted to "ideas worth spreading." This year's TEDMED is the fifth in a series created by Mark Hodosh and Richard Saul Wurman, focused on the intersection between medical and .... And while Bill Davenhall's heart attack (from the article) is tragic, he is a single case and - not to be too cynical - he does work for a company that is trying to create a new market for environmental hazard map data. ...Direct Marketing Brand Identity Guru Tips If your company has not already? Do not have a direct marketing program in place, a direct marketing agency can create one for you. A direct marketing company provides small to large customizable ... Recently, Brand Identity Guru has been asked by a client to expand its direct marketing activities, which created a direct marketing piece to show to our customers? Most attractive. Piece of direct marketing which now represents 30 ...It is..it works..but try as best you can to source the locally grown products..and pay attention to your body it will tell you what you need..and not need...not that a piece of pie is not warrented every now and then..just make sure it ... No member of this group filed for 501(c)3 or 501(c)6 status, therefore they are not legally obligated to file information in the public domain as a non-profit. They could choose to answer the funding questions which have been asked of ...Two-thirds of the fine would go toward setting up a non-profit foundation for therapy for people who had surprises ruined by Beacon a�?projects and initiatives that promote the cause of online privacy, safety and security.a�? The remaining $3+ M would go to the 19 plaintiffs, who could expect anywhere from $1000 to $15000 a piece, according to MediaPost, and their lawyers (who could expect $2.7M or more). Hm. Once again, cui bono? ... Marketing Jobs ...
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Is Google's data grinder dangerous?
It wants to know more about us than we know ourselves.
By Andrew Keen, ANDREW KEEN is the author of "The Cult of the Amateur." ak@aftertv.com.
July 12, 2007


WHAT DOES Google want? Having successfully become our personal librarian, Google now wants to be our personal oracle. It wants to learn all about us, know us better than we know ourselves, to transform itself from a search engine into a psychoanalyst's couch or a priest's confessional.

Google's search engine is the best place to learn what Google wants. Type "Eric Schmidt London May 22" into Google, and you can read about a May interview the Google chief executive gave to journalists in London.

Here is how he described what he hoped the search engine would look like in five years: "The goal is to enable Google users to be able to ask the question such as 'What shall I do tomorrow?' And 'What job shall I take?' "

Schmidt's goal is not inconsiderable: By 2012, he wants Google to be able to tell all of us what we want. This technology, what Google co-founder Larry Page calls the "perfect search engine," might not only replace our shrinks but also all those marketing professionals whose livelihoods are based on predicting a�� or guessing a�� consumer desires.

Schmidt acknowledges that Google is still far from this goal. As he told the London journalists: "We cannot even answer the most basic questions because we don't know enough about you. That is the most important aspect of Google's expansion."

So where is Google expanding? How is it planning to know more about us? Many a�� if not most a�� users don't read the user agreement and thus aren't aware that Google already stores every query we type in.

The next stage is a personalized Web service called iGoogle. Schmidt, who perhaps not coincidentally sits on the board of Apple, regards its success as the key to knowing us better than we know ourselves.

iGoogle is growing into a tightly-knit suite of services a�� personalized homepage, search engine, blog, e-mail system, mini-program gadgets, Web-browsing history, etc. a�� that together will create the world's most intimate information database. On iGoogle, we all get to aggregate our lives, consciously or not, so artificially intelligent software can sort out our desires. It will piece together our recent blog posts, where we've been online, our e-commerce history and cultural interests. It will amass so much information about each of us that eventually it will be able to logically determine what we want to do tomorrow and what job we want.

The real question, of course, is whether what Google wants is what we want too. Do we really want Google digesting so much intimate data about us? Could iGoogle actually be a remix of "1984's" Room 101 a�� that Orwellian dystopia in which our most secret desires and most repressed fears are revealed?

Any comparison with 20th century, top-down totalitarianism is, perhaps, a little fanciful. After all, nobody can force us to use iGoogle. And a�� in contrast to Yahoo and Microsoft (which have no limits on how long they hang on to our personal data) a�� Google has committed to retaining data for only 18 months.

Still, if iGoogle turns out to be half as wise about each of us as Schmidt predicts, then this artificial intelligence will challenge traditional privacy rights as well as provide us with an excuse to deny responsibility for our own actions. What happens, for example, when the government demands access to our iGoogle records? And will we be able to sue iGoogle if it advises us to make an unwise career decision?

Schmidt, I suspect, would like us to imagine Google as a public service, thereby affirming the company's "do no evil" credo. But Google is not our friend. Schmidt's iGoogle vision of the future is not altruistic, and his company is not a nonprofit group dedicated to the realization of human self-understanding.

Worth more than $150 billion on the public market, Google is by far the dominant Internet advertising outlet a�� according to Nielsen ratings, it reaches about 70% of the global Internet audience. Just in the first quarter of 2007, Google's revenue from its online properties was up 76% from the previous year. Personal data are Google's most valuable currency, its crown jewels. The more Google knows our desires, the more targeted advertising it can serve up to us and the more revenue it can extract from these advertisers.

What does Google really want? Google wants to dominate. Its proposed $3.1-billion acquisition of DoubleClick threatens to make the company utterly dominant in the online advertising business. The $1.65-billion acquisition of YouTube last year made it by far the dominant player in the online video market. And, with a personalized service like iGoogle, the company is seeking to become the algorithmic monopolist of our online behavior.

So when Eric Schmidt says Google wants to know us better than we know ourselves, he is talking to his shareholders rather than us. As a Silicon Valley old-timer, trust me on this one. I know Google better than it knows itself.